What is data mining

The realization of a database has become a fundamental action for companies, since they allow them to create strategies to get new clients or loyalty to the usual ones . But as a result of the massive generation of data, we face a problem, infoxication , we have so much information, that sometimes it is impossible to organize it effectively. Therefore, the key is to discover patterns or algorithms to get the most out of it, and this is where Data Mining or data mining comes into play.

The Data Mining is a set of techniques and technologies that allow you to explore large databases, automatically or semi - automatically, with the aim of finding repeating patterns that explain the behavior of these data.

Differences between Data Mining and Big Data

The Big Data is a technology that has the ability to capture, manage and process truthfully all kinds of data, using tools or software that identify common patterns. These patterns could be specific characteristics of consumers, generation of parameters, metrics, among many others. And, they have the capacity to change the way of doing business, since they allow to increase the profitability and productivity of the companies.

If you want to learn and understand the concept of Big Data and Data Mining then you need to download any of the machine learning datasets and practice on that data

Unlike Big Data, as mentioned above, when we talk about Data Mining we refer to the analysis of big data or Big Data to search for and obtain specific information, and thus, be able to offer results that serve as a solution to optimize The activities of a company.

In summary, Big Data or Big Data could be defined as the “asset” and Data Mining as the “management”.